PENGARUH PRODUCT KNOWLEDGE, HARGA PRODUK, DAN PRODUCT PACKAGUNG DESIGN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFUM ARTFRESH
نویسندگان
چکیده
Perkembangan penjualan produk parfum mobil yang sangat pesat, mengakibatkan terjadinya kompetisi antar mobil. Dengan adanya ini mendorong untuk para pengusaha dari lebih berstrategi dalam menjual produknya. Fenomena bisnis dijalani perusahaan Artfres tidak dapat terlepas pangsa pasar ditarget. Strategi market berkorelasi pada faktor product knowledge, harga produk, serta packaging design memenuhi inovasi terhadap akan disasar dengan jejak pendapat langsung melalui konsumen pengguna produk. Analisis digunakan penelitian adalah kuantitatif, sampel sebanyak 104 orang responden merupakan pelanggan Artfresh dan diambil secara acak survei online. Pengumpulan data dilakukan menggunakan uji hipotesis statistik program SPSS. Hail yaitu berpengaruh signifikan keputusan pembelian Artfresh.
 Kata Kunci: pembelian, mobil, strategy marketing
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ژورنال
عنوان ژورنال: Jurnal performa : jurnal manajemen dan start-up bisnis
سال: 2022
ISSN: ['2527-4635']
DOI: https://doi.org/10.37715/jp.v6i5.2562